Reports have shown that the COVID-19 pandemic has increased the digital evolution of economic sectors like the real estate industry by promoting the home office scheme since it was impossible to meet with potential homebuyers during the lockdown or curfews.
According to the Digital 2021 Global Overview statistic, published by We Are Social and Hootsuite, Mexico has 92.01 million users on the internet, who use different mobile devices like smartphones (98.7%), laptops and computers (74.2%), tablets (48%), Smart Home (12.2%), virtual reality devices (6.3%), among others. Also, it states that Mexicans spend an average of 9 hours and 01 minutes a day connecting from any device.
As a result, technology is an essential tool for Mexican real estate professionals for improving the promotion on the internet of their property offers that include residential and commercial.
Find out which are the three useful technology tools for the Mexican real estate industry as follows:
- Social Media (RRSS)
Using social media has become an essential technology tool for the real estate industry. The correct use of it and some engaging content help real estate agents and brokers to increase brand awareness, capture leads and generate sales.
For example, Facebook is the most popular social platform among real estate agents and brokers because it facilitates the knowledge of potential homebuyers by offering a suite of metrics and analytics tools through its business pages.
Some reports have shown that more than 2.3 billion people use Facebook monthly, and more than 1.5 billion people use it every day. Also, 30 percent of Facebook’s advertising audience is between the ages of 25 and 34, which is the group that is most likely to seek to buy or rent a property. In addition, Facebook offers one of the highest returns on investment (ROI) for digital advertising.
Finally, as a dynamic tool, Facebook allows real estate agents and brokers to create content through graphics, videos, and more.
- Augmented Reality (AR)
Augmented reality has been a modern tool for real estate professionals by its 3D models that let potential buyers have a virtual tour of what could be their new home without the need of traveling to the location it will be.
Also, AR allows to do tours around the city and see available properties through mobile devices, such as iPads, smartphones, and more.
- Virtual Reality (VR)
Virtual reality is considered a modern tool for real estate companies as it allows them to market the finished project before construction completion. For that reason, virtual reality is an effective communication and marketing instrument as it can show homebuyers the interior and exterior of different properties that haven´t finish.
Also, potential homebuyers can virtually experience the space from the comfort of their home. An example of this type of technology is the VR headsets, in which users block out the outside world from their experience by using a headset.
In conclusion
Technology is changing the processes of designing, buying, selling, and managing properties. Thus, real estate agents and brokers must continue to rely on the technology´s benefits as it facilitates the purchase of the different types of real estate and properties to homebuyers.
Likewise, real estate professionals must continue analyzing and understanding market trends to fully understand the needs of homebuyers when they are seeking to purchase a property.
In addition, real estate companies need to establish better relationships with the technology developers’ companies to personalize their technological solutions and applications.